Marketing has a habit of becoming louder than it needs to be. More channels, more content, more tools, often layered on top of each other with the best intentions. Somewhere in that accumulation, things can start to feel heavy. Busy. Slightly disconnected from what anyone actually needs.

Struggling to get value from your CRM? The problem might not be the platform; it could be your customer journey. This post from Vision & Verve explains how mapping your real-life customer journey helps your CRM generate better leads, reduce churn, align sales and marketing, and drive smarter automations. A must-read for any business serious about growth.

In the world of marketing, we've all encountered the classic funnel model:

Awareness ➡ Consideration ➡ Decision ➡ Purchase

It's tidy, linear, and reassuringly structured. However, reality paints a different picture.

The truth? Customer journeys, especially in the B2B sector, resemble intricate mazes rather than straightforward funnels. Imagine a labyrinth filled with detours, unexpected pauses, and the occasional snack break. And just when you think you're on the right path, Dave from Finance appears, forwarding a two-year-old case study your way.

Discover why customer journey mapping is the secret weapon that UK businesses are using to transform simple interactions into lifelong customer relationships.