Struggling to get value from your CRM? The problem might not be the platform; it could be your customer journey. This post from Vision & Verve explains how mapping your real-life customer journey helps your CRM generate better leads, reduce churn, align sales and marketing, and drive smarter automations. A must-read for any business serious about growth.

In the world of marketing, we've all encountered the classic funnel model:

Awareness ➡ Consideration ➡ Decision ➡ Purchase

It's tidy, linear, and reassuringly structured. However, reality paints a different picture.

The truth? Customer journeys, especially in the B2B sector, resemble intricate mazes rather than straightforward funnels. Imagine a labyrinth filled with detours, unexpected pauses, and the occasional snack break. And just when you think you're on the right path, Dave from Finance appears, forwarding a two-year-old case study your way.

Discover why customer journey mapping is the secret weapon that UK businesses are using to transform simple interactions into lifelong customer relationships.